Who Owns Kick in 2025? The Full Ownership Story Revealed

Kick has become a streaming sensation with its viewership skyrocketing 404% during a four-month period in 2023. This remarkable growth makes people curious about the platform's ownership.

The ownership structure tells a fascinating story. Easygo Entertainment Pty Ltd controls Kick Streaming Pty Ltd. Bijan Tehrani owns two-thirds of the company, while Ed Craven's Ashwood Holdings maintains the remaining one-third stake.

The Founding of Kick: Origins and Initial Ownership

The streaming platform Kick made its debut in late 2022. The strategic minds behind one of the crypto gambling world's biggest success stories brought it to life. Kick started with substantial backing and a clear mission to shake up the streaming landscape.

Stake.com connection: How it all began

Twitch's decision to ban Stake.com from its platform advertising created a turning point. Consumer protection concerns drove this ban. Stake.com's founders saw this challenge as a chance to build something new. They wanted to create a platform that would put content creators first.

December 2022 marked Kick's official launch. The parent company, Kick Streaming Pty Ltd, had registered in Australia just a month earlier. The Washington Post received statements confirming that Stake.com wasn't a direct investor in Kick. Yet both companies shared deep connections through their founders.

Ed Craven and Bijan Tehrani's vision

Billionaire Ed Craven and his business partner Bijan Tehrani had bigger plans than just another streaming platform. They wanted to create something that would stand apart from competitors. These founders of the 2017-established Stake.com brought their expertise in user-focused platforms to the streaming world.

Their groundbreaking approach offered creators a 95% share of subscription revenue. This stood in stark contrast to Twitch's 50% model. Their experience with Stake.com taught them that treating users well creates lasting value.

Tehrani explained their Stake business philosophy: "We were trying to find ways for people to play longer". This principle became the cornerstone of Kick. The team focused on building an environment where content creators could flourish.

Popular streamer Trainwreckstv played a crucial role from the start. Craven noted, "The very first discussions around KICK involved Trainwrecks. He's been there since before day one".

The legal structure at launch

Kick's corporate structure followed a careful design. The November 2022-established Kick Streaming Pty Ltd managed the streaming platform. Easygo Entertainment Pty Ltd owned this entity completely.

Bijan Tehrani controlled two-thirds of Easygo Entertainment. Ashwood Holdings Pty Ltd held the remaining third. Ed Craven's sole ownership of Ashwood Holdings gave him a significant but 

minority stake in the venture.

This structure let Tehrani and Craven guide Kick's direction while keeping it separate from Stake.com operations. The platform could grow strategically and build its own identity under their leadership.

Corporate Structure Behind the Kick Streaming Platform

A sophisticated corporate structure powers Kick's accessible interface and reveals the true owners of this streaming platform. The money trail through Australian companies shows how Stake.com's founders manage to keep control while running separate legal entities.

Kick Streaming Pty Ltd explained

Kick Streaming Pty Ltd serves as the official operating entity behind Kick. This Australian private company registered on November 14, 2022. The streaming platform launched in December 2022 with this company as its legal foundation. The Australian Securities & Investments Commission recognizes Kick Streaming as a proprietary company limited by shares.

The platform's growth soared to over 50 million registered users in more than 150 regions worldwide by 2025. Kick Streaming Pty Ltd stuck to its original corporate structure during this expansion. The next regulatory review will happen in November 2025.

Easygo Entertainment's role

Kick Streaming Pty Ltd has just one shareholder - Easygo Entertainment Pty Ltd. This makes Easygo the parent company that controls all Kick's operations. Easygo Entertainment started Kick as part of its growing digital platform portfolio after its formation in August 2022.

Easygo's reach extends beyond streaming. The company runs several successful ventures like Stake.com, Primedice, and Twist[112]. The Melbourne headquarters houses 500 employees, plus another 600 staff worldwide. Easygo streamlines processes across its platforms and helps accelerate Kick's growth.

Ashwood Holdings and other key entities

The ownership structure gets more complex at Easygo Entertainment's level. Bijan Tehrani owns two-thirds of Easygo. Ashwood Holdings Pty Ltd, fully owned by billionaire Ed Craven, holds the remaining third.

Stake's founders control Kick through their ownership of Easygo Entertainment, though they don't own it directly. Both Tehrani and Craven shape Kick's direction through separate corporate entities.

The ownership chain flows simply: Ed Craven owns Ashwood Holdings, which owns one-third of Easygo Entertainment. Easygo Entertainment owns Kick Streaming Pty Ltd - the company running Kick.

Key Individual Stakeholders in Kick's Ownership

The people driving Kick's streaming empire show us who really runs this competitive challenger to Twitch. Several figures have shaped the platform's growth through their personal investments and strategic influence. Their ownership stakes and bold plans tell an interesting story.

Ed Craven: The billionaire behind the scenes

Ed Craven, at just 27, ranks among Australia's youngest billionaires. He controls one-third of Kick through his company Ashwood Holdings. The CEO works from a stand-up desk surrounded by engineers at Easygo's Melbourne headquarters. His hands-on leadership shapes 

Kick's direction. Craven's business story started early—a family cruise's bingo game sparked his interest at age 12. This led him to start his first gambling venture at 15. His wealth grew rapidly after launching Stake.com. He now owns several mansions, including an $80 million estate in Toorak.

Bijan Tehrani's controlling interest

Tehrani owns the majority of the Kick streaming platform with two-thirds ownership of Easygo Entertainment. His idea for Kick came after Twitch banned Stake.com from their platform. This ban turned into a great chance—Tehrani built

Kick to give content creators better revenue splits and fewer rules. His expertise in growing online platforms has been vital to guide Kick through the competitive streaming world.

Content creators with ownership stakes

Trainwreckstv stands out from other streamers as an official platform backer alongside Tehrani and Craven. Kick has also signed major creators to big deals. These include xQc with a potential $100 million contract and Amouranth, who said her deal removed "a lot of anxiety." The creators get paid in dollars rather than ownership stakes.

Executive leadership and their influence

Craven, as CEO, believes in keeping costs under control by avoiding overstaffing and using AI tools for moderation. The platform isn't making money yet, but he expects profitability "within two to three years." The leadership team focuses on aggressive creator recruitment. They plan to sign $1 million contracts with 100 people and $100,000 contracts with 1,000 more creators.

How Kick's Ownership Has Evolved (2022-2025)

Kick's corporate ownership structure hasn't changed since its launch. The platform's strategy and market position have seen major changes as it grows in the streaming space.

Major investment rounds

The founders provided substantial backing when Kick launched, though public investment rounds were few. Industry experts saw the platform as a "loss leader" for Stake.com. This positioning let the company give creators an incredibly generous 95/5 revenue split.

Ed Craven openly admitted Kick wasn't making money by July 2023. But he shared a clear vision - the platform "tentatively plans to become profitable through advertising in one to three years".

Kick announced a $100,000 developer fund in early 2025, showing a new direction for investments. The "bounty" program launched March 6 rewards creators who build innovative streamer products using the newly public Kick API.

Ownership percentage shifts over time

The basic ownership structure stayed the same from 2022-2025. Kick Streaming Pty Ltd remains fully owned by Easygo Entertainment. Bijan Tehrani controls two-thirds of Easygo, while Ed Craven's Ashwood Holdings owns the rest.

The founders chose to keep tight control as they guide the platform's growth phase. Tehrani and Craven have stayed hands-on with the platform's development and kept their original ownership stakes instead of bringing in outside investors.

New stakeholders entering the picture

Rather than seeking equity partners, Kick built strong relationships with content creators. By 2025, over 1,000 developers were working with its API program.

The platform changed its focus from attracting big-name streamers to supporting its "middle class" through the Creator Incentive Program. This change came after Twitch CEO Dan Clancy called Kick's streamer-poaching strategy a "complete mistake" and "unsustainable in the long run".

Craven mentioned in 2023 that they wanted to reduce gambling content on the site. This showed how the platform was growing beyond its original focus.

Conclusion

Tehrani and Craven maintain complete ownership of Kick through their well-laid-out corporate entities. The platform has grown beyond its gambling-focused beginnings. Their creator-first approach and decision to keep full control have transformed Kick into a strong Twitch competitor in 2025.

FAQs

Q1. Who currently owns Kick? 

Kick is owned by Kick Streaming Pty Ltd, which is fully controlled by Easygo Entertainment Pty Ltd. Bijan Tehrani holds a two-thirds stake in Easygo Entertainment, while Ed Craven owns the remaining one-third through his company Ashwood Holdings.

Q2. Who is the CEO of Kick? 

Ed Craven serves as the CEO of Kick. He co-founded the platform alongside Bijan Tehrani and is actively involved in guiding its strategic direction from the company's Melbourne headquarters.

Q3. How does Kick generate revenue? 

Kick primarily generates revenue through advertising. The platform displays ads during live streams and in other areas of the site, sharing this revenue with content creators. However, as of 2023, Kick was not yet profitable and aimed to become so within one to three years through its advertising model.

Q4. How has Kick's ownership structure evolved since its launch? 

Since its launch in late 2022, Kick's fundamental ownership structure has remained stable. Bijan Tehrani and Ed Craven have maintained their original stakes, choosing to retain tight control over the platform rather than diluting ownership through external funding rounds.

Q5. What sets Kick apart from other streaming platforms? 

Kick distinguishes itself by offering content creators a 95% share of subscription revenue, compared to the industry standard of around 50%. The platform also focuses on creator-friendly policies and has invested in signing high-profile streamers with lucrative contracts to build its user base.